Our history

We’re James and Sophie. A couple. Partners in life. And co-founders of Ounaria.

Our journey didn’t start in a boardroom. It started at home. With two people we love deeply: our parents.

Sophie’s mum. James’s dad.

Both began struggling with incontinence. In different ways. But with the same impact:

What hurt most wasn’t the condition. It was the isolation that came with it.

The pads were noisy. The products looked clinical. And worst of all? They made them feel like patients — not people.

We knew they deserved better. Something discreet. Dignified. Comfortable. Something they could wear without thinking twice.

So we built it.

We started Ounaria to serve both men and women who want to live fully — without fear of leaks.

Whether it's our ultra-absorbent boxers for men or our leak-proof briefs for women, we design every product with one thing in mind:

Helping people feel like themselves again.

We spoke to hundreds of real people. We listened to what they hated. We kept improving.

And in the end, we created what we wish our parents had from the start.

Today, Ounaria is trusted by thousands across the UK. But this isn’t just business for us. It’s personal.

It’s for our parents. It’s for your loved ones. It’s for you.

Because no one should feel embarrassed for something so human.

Welcome to Ounaria.

Confidence, engineered — for everyone.

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